Why Zillow.com Should buy Obares.com
I was reading how Zillow.com wanted to take over the FSBO (for sale by owner) market place but I think they will have a hard time doing so and here are my reasons why:
1) Obares.com beat them to the market place and is getting more search engine traffic. Sure Zillow.com covers a bunch of cities but look what the guys at Obares.com did, they have exposure in over 30,000 USA cities.
2) Do a search for any city and FSBO and you will see Obares.com is dominating.
3) I read in one article that Obares.com had 900,000+ visitors last month. That might not sound like a ton of traffic but they currently aren’t advertising anywhere.
4) To become a major leader in the real estate market Zillow.com will need to acquire web properties that will complement there business.
The guys at Zillow.com can learn from the crew at Obares.com. I’m not sure if Obares.com is looking for a buyer but in any case Zillow.com would benefit from taking them over. If you take the search engine traffic and technology Obares.com has and combined it with the marketing dollars Zillow.com would come out a winner.
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